Enter a new market with a clearer shortlist.

Start with the buyer you want to reach.

Describe the product, its use and the buyer’s role. An exporter of cotton T-shirts might explore apparel importers, clothing wholesalers or retail buying teams. That focus turns a broad market search into a practical sales question.

• Product names in English and Chinese, plus common local terminology you know.
• The buyer roles and markets your business can serve.
• The question you want the research to answer first.

Understand why each company appears relevant.

Trade activity can suggest a connection to a product category. Public company information can help show whether the business uses, distributes or otherwise works with that category. Read them together before prioritizing a company. A familiar shipment description by itself does not establish a need for your particular product.

Give the first conversation a purpose.

For each company worth pursuing, record why it may fit, which business contact channel is available and what the conversation should confirm. Sales receives more than a name: a reason to enquire and a useful place to begin.

Bring one product and one question.

For an initial product discussion, a short, non-confidential description is enough: what you sell, who is likely to use it and which market you want to understand. Explore the fictional sample to see how a profile and evidence fit together. The public website does not source real prospects or send outreach.